Value Creation with Digital Twins
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Value Creation with Digital Twins

Conceptual Reference Frameworks and Case Study

Linard Dario Barth

Wirtschaft & Management

Hardcover

196 Seiten

ISBN-13: 9783759774729

Verlag: BoD - Books on Demand

Erscheinungsdatum: 20.09.2024

Sprache: Englisch

Schlagworte: Digital Twin, Value creation, Ontology, Design Science Research, Conceptual Reference Framework

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A digital twin is a digital representation of a real-world counterpart, which can receive and provide data to create value within a use case. Digital twins create value for users by enabling new and enhanced smart services. However, ambiguous definitions and terminology coupled with a lack of shared conceptual reference frameworks complicate cross-functional discussions and hinder the widespread implementation of digital twins.

This thesis proposes a new definition and presents two conceptual reference frameworks to systematically depict value creation with digital twins. A design science research approach with mixed methods was used to iteratively design and evaluate these artifacts while ensuring scientific rigor, practical relevance, and usefulness. The applied methods within the five research phases include systematic literature research, interviews, workshops with academic experts, qualitative and quantitative questionnaires, workshops with practice experts, and an in-depth case study in smart waste management.

The major findings of this research are (i) the proposal of a new definition of digital twins that reflects a practical understanding by focusing on value creation; (ii) a scientific conceptual reference framework focusing on completeness by distinguishing 81 elements involved in value creation with digital twins; (iii) a second, more application-oriented conceptual reference framework focusing on the interrelations of the elements essential for the value creation in practice; and (iv) an instantiation of the application-oriented framework for the use case of the in-depth case study. All artifacts are consistent in content and include the following main dimensions, which are to be considered when creating value with digital twins: data resources, internal value creation, and external value creation. These artifacts contribute to a common understanding of value creation with digital twins in research and practice. Furthermore, they enable researchers and practitioners to structure their digital twin activities and communicate them to internal and external stakeholders.
Linard Dario Barth

Linard Dario Barth

Linard Dario Barth currently works as a researcher and lecturer at the Competence Center for Product Management at the Institute of Marketing of the School of Management and Law of the Zurich University of Applied Sciences (ZHAW). Before starting to work at the ZHAW back in 2017 he worked as an Executive Assistant to CEO and Business and Sales Developer at the international machine producer DMG MORI after graduating with Master of Arts in Business Management from the University in St. Gallen (HSG) in 2013. Since 2018, Linard Dario Barth has been researching and publishing on Digital Twins, focusing on value creation in networked ecosystems and the conceptual design of digital twin driven product-service systems. He holds a Ph.D. in Business Economics and Management from the Mendel University in Brno.

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