Synergy5

Tension is built into every venture - by design. The book SYNERGY5 VENTURES - From Tension to Traction shows you how to turn that tension into traction, using synergetic WIN5 Actions that systematically align what matters: founders, employees, customers, markets & investors and the core problem-solution fit.

Written by Peter Peach Zwyssig, co-founder of the Swiss Tech Venture Builder Axelra - awarded #1 Startup Hub in Switzerland & Austria by the Financial Times and Sifted (2024) - this book distills 30 years of experience, 50+ ventures, and 100+ field-tested lessons into a clear, actionable execution guide.

Whether you're a founder trying to keep vision, funding, burn rate, and team aligned; an early employee pushing for clarity in the chaos; an innovation lead navigating project speed within corporate silos; a senior executive caught between strategic vision and quarterly bottom line results; an investor trying to read between polished decks and KPIs; or an ecosystem builder working to connect capital, ideas, and people - this book gives you a clear method to deal with the tensions that decide whether a venture gains real traction or burns resources without progress.

You'll learn with SYNERGY5:
Perform WIN5 Actions that resolve friction and turn tension into traction - saving years and millions in misaligned effort.
In Part A - Fundamentals & Model to understand the goals, motives, and tensions of all key players using the SYNERGY5 and Integral frameworks - as a foundation for better decisions. In Part B - Venture Building Delivery to apply WIN5 Moves across Ideation, Validation, Launch, and Scaling - to build faster and align execution with real market needs. In Part C - Core Topics of Venture Building to solve critical challenges in pricing, equity, planning, funding, and delivery - with best practices. In Part D - Scaling & Growth Hacks to implement WIN5-based growth tactics focused on retention, monetization, and product-led scaling - drawn from real venture cases, not theory slides. In Part E - Outlook & Conclusion to spot emerging trends, know when and how to choose the right venture studio, and apply lessons from 30 years of hands-on experience.

You'll find a direct, practical approach to managing startup tension through the SYNERGY5 Model - packed with actionable insights and guest contributions, not endless theory.

Because at the end of the day, execution is what matters.