Innovation secures our future - yet is systematically obstructed.
Why do so many promising ideas fail - not because the market rejects them, but because of power games, greed, and ignorance? Why are ground-breaking technologies and ideas sidelined, diminished, or actively opposed? And what does it really take to bring an innovation to life?
»Public Enemy No. 1- Innovation« is a raw, revealing journey through the political, financial, and human minefield that surrounds real-world innovation - drawn from 12 years´ experience inside the shark tank of the energy transition industry.
With unflinching, honesty, sharp storytelling, and real operational insight, this book explores the patterns, fallacies, roadblocks, and strategies that separate success from failure. There´s no master plan - but there is a playbook.
A must-read for doers, dreamers, founders, and anyone who wants to understand why innovation has become the most dangerous threat to the establishment.
Dr. rer. pol. Sebastian Heinz, MSSc Human Geography, is a founding member of High Performance Battery Technology GmbH and High Performance Battery Holding AG, which he has headed up as Managing Director and CEO since July 2023. Previously, he was responsible for the Internet of Things (IoT) in business customer sales at Telekom Deutschland.
With his dissertation on market development in the co-operation model, he developed an alternative strategy for the voluntary introduction of smart metering systems in Germany. The approaches developed therein are also suitable for the use of battery storage systems and thus open up the potential of platform models for the energy industry.
In 2018, he also founded the Institute for Innovation and Cooperation Management (InCoom), which specialises in the development of sustainable business models.
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