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Pfizer and the Challenges of the Global Pharmaceutical Industry
Paperback
32 Seiten
ISBN-13: 9783960670063
Verlag: Anchor Academic Publishing
Erscheinungsdatum: 27.06.2016
Sprache: Englisch
24,99 €
inkl. MwSt. / portofrei
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Mehr InfosThis Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.
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