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Gamification in Tourism
Designing Memorable Experiences
ePUB
2,0 MB
DRM: Wasserzeichen
ISBN-13: 9783739254524
Verlag: Books on Demand
Erscheinungsdatum: 24.07.2015
Sprache: Englisch
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19,99 €
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Mehr erfahrenTourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.
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Dezember 0002
Paul Bulencea and Roman Egger have brought together two of my favorite subjects into one engaging, informative, and well-researched book. Everyone in tourism - districts, attractions, and support companies alike - should read Gamification in Tourism, but in fact so should everyone involved in designing memorable experiences (as the sub-title memorably puts it), for its Memorable Experience Design framework applies to all those who wish to succeed in today's Experience Economy.
Dezember 0002
The book Gamification in Tourism is the first of its kind to bring together two current issues - Gamification and Experience Design. This innovative book will be very useful to both academics and practitioners. The book is well structured and also allows non-academics to grasp and apply the theoretical concepts easily through examples and cases that illustrate the different gamification approaches.
Dezember 0002
This book comes highly recommended for anybody that wants to create better, a more engaging and financially successful tourism experience. While the book is not really a blueprint for creating experiences (is such a book really possible?), it will certainly give you a very valuable insight into concepts, ideas and good practices that you should be aware of. In fact, just browsing through the book will give you plenty of ideas on how to create a new tourism product or improve an existing one.