Free Antivirus and its Market Implimentation

Free Antivirus and its Market Implimentation

a Case Study of Qihoo 360 And Baidu

Yang Yiming, Andreas Clementi, Peter Stelzhammer

Industrie & Technik

ePUB

7,3 MB

DRM: Wasserzeichen

ISBN-13: 9783735752208

Verlag: BoD - Books on Demand

Erscheinungsdatum: 10.11.2014

Sprache: Englisch

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The study analyzed the business model of two selected Chinese AV-vendors, Qihoo 360 and Baidu, from the perspective of their product development model, revenue model, marketing and distribution, and services and implementation. Furthermore, market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users’ choice of security software.

This study was initiated for the purpose of investigating the business model which supports Chinese “free” AV-vendors to offer free fully-functional security software.
Yang Yiming

Yang Yiming

Yiming Yang is an individual academic, tech-enthusiast, and frequent participant at business events. Yiming holds a B.A. in Management and a M.A. in Business studies. He grew up in Dongguan, China, the city also known as the manufacturing Hub in Southern China. Later, he moved to Austria to pursue a master’s degree in business studies, and he has been living in Austria since then. Grew up in the manufacturing zone of China, gave him an insight into the life of factory workers, and the management system of Small and Medium-Sized manufacturers. The early experience of working as a factory sourcing personnel provided him a deeper understanding of business environment in China. As an individual academic, Yiming provides in-depth expertise in business model analysis, market research, and financial projection analysis. His latest project is conducting a business plan for a newly designed touch board device.

Andreas Clementi

Andreas Clementi

Peter Stelzhammer

Peter Stelzhammer

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Verlag

BoD • Books on Demand GmbH, In de Tarpen 42, 22848 Norderstedt, bod@bod.de