Donald Trump sees himself as the Ernest Hemingway of the social media platform X, formerly Twitter. Yet the question of what lies beneath or behind Trump's words is misleading. Language critique and hermeneutics slide off him, as do categories such as lies and fake news. As a political entertainer, Trump is not a speaker; he is a dancer and musician. Trump's truth is basically what he is performing at the moment (and only as long as he is performing it). Trump speaks and dances, just as the Roman god Janus looks in one direction, and the other, at the same time.
This is how Trump undermines the possibility of making him the subject of jokes and satire. Whether Trump appeals to truthfulness or rescues AI-generated kittens, contradiction and caricature go nowhere. For social media, reacting to Trump means applauding. The final irony of the age of retweets and memes, which Trump helped to create and accelerate enormously, is the self-abolition of irony.
Stefan Börnchen is a Research Scientist for Humanities and Digitalization. He received his PhD and Habilitation from the University of Cologne. He has held guest lectureships at Freie Universität Berlin, Banaras Hindu University (Varanasi), Williams College (MA), and the University of Tehran. His research and publications focus on literature and cultural theory.
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