Communication in the U.K. Budget Airline Industry: How PR affects corporate success

Matthias Schimmel

Matthias Schimmel was born in Worms, Germany in 1983. After completing his Bachelor’s degree in “International Business” with the ESB Business School in Reutlingen, Germany, he took the opportunity to do a double-degree Master’s programme with Edinburgh Napier University and IPAG, Nice in the field of “International Marketing with Tourism & Events”. During his studies, he had the chance to live and work in Mexico, Spain, France and Scotland. The competencies gained throughout his studies and international experience influenced and benefited his scientific work.