Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fast followers? At the moment, there are actually far more communication professionals dealing with this question than would like to admit. In this guide, Richard Tigges, experienced radio and TV journalist and CommTech PR strategist, takes away the fear of taking the first (or second) step. The book is a concrete guide on how to introduce artificial intelligence into your PR or marketing department quickly, efficiently and, above all, in a meaningful way. There are quick wins and long-term, strategic decisions that will pay off.
Richard Tigges entered the world of journalism 40 years ago. Since then, he has been passionate about the power of the word and has been contributing the skills from his media career to strategic communication for 25 years. Today, his mission at AUDI AG is to set the framework for innovative communication in terms of content and technology that will advance the company's success and culture. This particularly includes the power of AI, which he fires up, in his own words, "with the greatest treasure a press department can hold: Strong messages that we will send out in the future to more specific target groups than ever before." In the midst of the greatest transformation of the communications profession, Richard Tigges is committed to the comprehensive qualification of communicators of all ages so that they can keep pace with digitalization, new media and artificial intelligence. "I am grateful and proud to be shaping this exciting future a little further every day. Networking is everything in these times and sharing knowledge and expertise." Together with Christof Schmid, he heads the Technology Cluster in the German CommTech Association, and he gives numerous speeches and seminars.
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