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Business Planning for Managers
How to use powerful techniques to write better business plans
Hardcover
320 Seiten
ISBN-13: 9783981373431
Verlag: Investaura Publications
Erscheinungsdatum: 11.11.2010
Sprache: Englisch
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Mehr InfosThis guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:
Getting Started
- Structuring a business plan
- Case study of a UMTS service provider
- What can we learn from the dot.com crash?
Financial Statements and Valuation
- Understanding financial statements
- Valuing businesses
- Checklist of common pitfalls
Forecasting Revenues and Costs
- Forecasting is an art
- Forecasting on the supply side
- Forecasting demand
Advanced Techniques
- Knowing your competitors
- Value chain and business model
- Scenario planning
- Valuing business opportunities as ‘Real Options’
Business Planning for Managers is illustrated with 100 pictures.
Getting Started
- Structuring a business plan
- Case study of a UMTS service provider
- What can we learn from the dot.com crash?
Financial Statements and Valuation
- Understanding financial statements
- Valuing businesses
- Checklist of common pitfalls
Forecasting Revenues and Costs
- Forecasting is an art
- Forecasting on the supply side
- Forecasting demand
Advanced Techniques
- Knowing your competitors
- Value chain and business model
- Scenario planning
- Valuing business opportunities as ‘Real Options’
Business Planning for Managers is illustrated with 100 pictures.
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