A Study on the Usage of Internet by Working Women of Vadodara City for Performing Their Household Responsibilities

A Study on the Usage of Internet by Working Women of Vadodara City for Performing Their Household Responsibilities

Naina Khuraniya, Avani Maniar

Gesellschaft, Politik & Medien

Paperback

140 Seiten

ISBN-13: 9783960670513

Verlag: Anchor Academic Publishing

Erscheinungsdatum: 08.09.2016

Sprache: Englisch

Schlagworte: Vadodara, Internet Usage, gender, INDIA, Household management

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The internet is a system of enormous technical and social complexity. It comprises a gigantic but almost invisible universe that includes thousands of networks, millions of computers, and billions of users around the world. The internet has widened its reach among people by taking them away from just using it for emails and chat rooms to giving them more alternative media tools to use from. It has given power to the masses to speak about their rights, share their views on particular topics or events, and showcase their abilities to the world. It also provides an opportunity to learn an endless amount of different things, viz. different languages, cuisines, arts, crafts, and much more. The internet can be whatever we make of it. We can shape and form it. But most importantly, we can use it to connect people, communities, and countries around the world.
In 2014, India was the third-largest online market with more than 198 million internet users, ranked only behind China and the United States and declaring itself as a market not to be ignored on the global stage. Furthermore, men dominated internet usage with 61 percent, while only 39 percent of women used it. The average daily online usage in India amounted 5.1 hours. There are 345 million users in India, counted in January 2016.
With the growing needs of humans, it has become a challenge for women to fulfill all their responsibilities and to perform all their roles at the same time. Therefore, their dependency on family members, helpers/maids, friends, neighbors, and the media has increased. Media here includes print (i.e. newspaper, magazine, tabloids), electronic (i.e. television, radio), and new media (i.e. internet and mobile technology). This study evaluates how the internet can help working women to perform their household responsibilities.
Naina Khuraniya

Naina Khuraniya

Ms. Naina Khuraniya has completed her Masters degree (M.Sc.) from the Department of Extension and Communication, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda. She is a recipient of the Smt. Jassumati J. Nagrecha Gold medal for excellence in B.Sc. (F.C.Sc.) (Extension and Communication) in 2015. She has been very active in sports and has also represented at National Level in Karate. She has attended 8 national conferences. She has also presented a paper in National Conference on Discipline with Dignity and Child Rights organized by UNICEF.

Avani Maniar

Avani Maniar

Dr. Avani Tashkant Maniar is presently working as an Assistant Professor in the Department of Extension and Communication, Faculty of Family and Community Sciences, The M. S. University of Baroda, Vadodara, India. She has 22 years of teaching experience and is currently coordinating the “Rural Extension Programs” of the department. She was the Programme Coordinator of the course P.G. Diploma in Development Management run by the department. Presently, she is coordinating Master Programme of the department. She is also a Panel member of the Ph.D. committee. During the academic year 2014-2015 she was also coordinating the administration of Fashion Communication Department, Institute of Fashion Design, Faculty of Family and Community sciences, The M.S University of Baroda, Vadodara. Her major contribution is in the field of ICT in education and development focusing on designing and implementing information technology in the formal and non-formal set-up for bringing quality changes into the lives of people. The focus of her work is in Community Development Programmes Using Various Communication Strategies from Traditional to Modern. Media blending techniques and behavior communication strategies have been incorporated in all her projects for bringing change in the communities. Her expertise in collaborative community development projects for outreach activities. For the last ten years she is contributing her work towards senior citizens for improving their quality of life. She has more than 40 publication in International and National Referred Journals to her credit. Furthermore, her participation and contribution in the International and National seminars in the form of presented papers is noteworthy.

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